Sheepvention Rural Expo brings together farming, competitions, innovation, entertainment and paddock to plate education. This event is run by the Hamilton Pastoral and Agricultural Society, attracting over 25,000 visitors to the show and is held in the first week of August each year at the Hamilton Showgrounds. Some of the events included in the show are the Ram Sale, Sheep Show, Victorian Farm Dogs Competition, Livestock Logic Feed Competition, Inventions Competition and the Kids Muster Trail.